GIA Title GraphicGIA, “Generic Introduction Advantage”, is a unique generic Rx price protection program created for RDC stockholders and members of the Quality Care buying group.  The program features automated monthly credits generated on purchase history when manufacturers adjust market pricing.  Protect your inventory investment and 3rd party reimbursement margins.  See details below.  


given back to participating Independent Pharmacies in the last year!

GIA Rx Counter Graphic 1

7/27/17 Generic RELPAX now in stock!

GREENSTONE’s version of generic REPLAX is now in stock.  Check PRO WEB under ELETRIPTAN HYDRO.

7/6/17 Generic VIGAMOX now in stock!

APOTEX’s version of generic VIGAMOX is now in stock.  Check PRO WEB under MOXIFLOXACIN OPTH SOL.

6/12/17 Generic PATADAY now in stock!

TEVA’s version of generic PATADAY is now in stock.  Check PRO WEB under OLOPATADINE HCL.

6/2/17 Generic STRATTERA now in stock!

Citron’s version of generic STRATTERA is now in stock.  Check PRO WEB under ATOMOXETINE HCL.

5/25/17 Generic Exclusivity Expiration!

Exclusivity is expiring on generic ZETIA (EZETIMIBE) on 6/10/17.  Please return unsold stock to RDC by Monday, 6/5/17.

4/18/17 Generic VYTORIN now in stock!

Impax Lab’s version of generic VYTORIN is now in stock.  Check PRO WEB under EZETIMIBE/SIMVAST.

4/18/17 Generic Exclusivity Expiration!

Exclusivity expired for generic BENICAR and BENICAR HCT.  The deadline for returns to RDC was 4/25/17.

3/28/17 Generic Exclusivity Expiration!

Exclusivity expired for generic EPZICOM.  The deadline for returns to RDC was 4/4/17.

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Anticipated 2017 generic launches!

  • Aczone 5% (Dapsone)
  • Advair (Fluticasone Prop)
  • Beyaz (Drospirenone; Ethinyl Estradiol; Levomefolate Calcium)
  • Butrans (Buprenorphine)
  • Byetta (Exenatide Synthetic)
  • Effient (Prasugrel)
  • Emend Capsules (Aprepitant)
  • Lialda (Mesalamine)
  • Mucinex DM (Dextromethorphan Hydrobromide; Guaifenesin)
  • Nuvaring (Etonogestrel/Ethinyl Estradiol Vaginal Ring)
  • Oxytrol (Oxybutynin)
  • Proair HFA (Albuterol Sulfate)
  • Prolensa (Bromfenac Sodium)
  • Renvela OS Powder – Sevelamer Carbonate)
  • Reyataz (Atazanavir Sulfate)
  • Safyral (Drospirenone; Ethinyl Estradiol; Levomefolate Calcium)
  • Strattera (Atomoxetine Hcl)
  • Viagra (Sildenafil Citrate)
  • Vigamox (Moxifloxacin Hcl)
  • Viread (Tenofovir Disoproxil Fumarate)
  • Welchol OS Powder (Colesevelam Hcl)
  • Welchol Tablets (Colesevelam Hcl)
  • Zirgan (Ganciclovir)

GIA Sign-up Form


  • Items not included on Auto-ship program will have attractive PRE-BOOK offers
  • Auto-ship program does not include Controls
  • Auto shipment quantity based on 50% of 1 month’s average BRAND purchases (from your store’s actual 6-month purchase history) for each 30 days of dating offered. Ex., 30 days dating = 15 day supply. 60 days dating = 30 day supply, etc.


  • Offered on new item launches only – credits issued by our new automated credit system
  • Price decreases on existing product are at your own risk – watch your inventory


  • Credits issued by our automated credit system after price increase – based on 1 month’s average purchases (from 6 month history) – minimum one full package average to receive credit
  • Does not include increases based on manufacturer raw material shortages
  • Does not include increases from ACTIVIS (formerly WATSON) which is not offering price protection at this time. However, ACTIVIS does provide RDC with prior price increase notification, so RDC will notify program members prior to increases.


  • RDC alerts you prior to expiring manufacturer exclusivity terms so you can return product BEFORE the price goes down
  • Product must be returned by date shown on alert – usually 7 days prior to manufacturer exclusivity expiration


  • 100% credit at current price on full unopened product only.

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